I’ve always liked both the term ‘growth hacking’ and the concept behind it. I find the creative process behind growth hacking to be very fulfilling — as long as I’m successful! I read at least an article a week, sometimes one per day, on growth hacking techniques. I rarely come across articles that talk about when it makes sense to growth hack and when it doesn’t. Some people seem to say “if you aren’t growth hacking you’re way behind!” I disagree.